Data Privacy Declaration

Application of Google AdWords Conversion-Tracking

This website uses the on-line advertising programme "Google AdWords" and within the scope of Google AdWords the Conversion-Tracking of the Google LLC., 1600 Amphitheatre Parkway, Mountain View, APPROX. 94043, the USA ("Google"). We use the offer of Google Adwords to draw the attention with the help of advertising means (so-called Google Adwords) on external web pages to our attractive offers. We can determine in relation to the data of the advertising campaigns how successful the single advertising measures are. We pursue with it the interest to indicate you advertisement which is of interest to you to form our website for you more interesting and to reach a fair calculation from advertising expenditures.

The Cookie for Conversion-Tracking is put if a user clicks on an AdWords announcement switched by Google. With Cookies it concerns the small text files which are filed on your computer system. These Cookies lose as a rule after 30 days her validity and do not serve the personal identification. If the user visits certain sides of this website and the Cookie has not run off yet, Google and us can recognise that the user has clicked on the announcement and was passed on to this side. Every Google AdWords customer receives another Cookie. Cookies cannot be postpursued therefore about the websites by AdWords customers. The information caught up with the help of the Conversion-Cookies serves to provide Conversion statistics for AdWords customers who have decided on Conversion-Tracking. The customers find out the whole number of the users who have clicked on her announcement and were passed on to a side provided with one Conversion Tracking day. Nevertheless, they receive no information with which users can be identified personally. If you did not like to take part in the Tracking, you can block this use, while you deactivate the Cookie of the Google Conversion-Trackings about her Internet browser under user's settings. They are not taken up then in the Conversion-Tracking statistics. We place Google Adwords on grounds of our legitimate interest in a purposeful advertisement according to. Article. 6 paragraphs 1 lighted. and the following DSGVO one.

Google LLC with headquarter in the USA is certificated for the us European data protection arrangement "Privacy Shield" which guarantees the observance of the data protection level applying in the EU.

At the following Internet address you receive further information about the data protection regulations of Google: http://www.google.de / policies/privacy/

They can deactivate Cookies for announcement default permanently, while you prevent this by a suitable setting of your browser software or download the browser plug-in available under the following link and instal: http://www.google.com / settings/ads/plugin? hl=de

Please, note that certain functions of this website cannot be possibly used or only restrictedly if you have deactivated the use of Cookies.

6. Web analysis services

Google Analytics

This website uses Google Analytics, a web analysis service of the Google LLC, 1600 Amphitheatre Parkway, Mountain View, APPROX. 94043, the USA ("Google"). Google Analytics uses so-called "Cookies", text files which are stored on your computer and which allow an analysis of the use of the website by you. The information generated by the Cookie about your use of this website (including the shortened IP address) is transferred as a rule to a server by Google in the USA and is stored there.

This website uses Google Analytics exclusively with the enlargement "_anonymizeIp ()" which guarantees an Anonymisierung of the IP address by shortening and excludes a direct Personenbeziehbarkeit. Your IP address of Google is shortened by the enlargement within member states of the European Union or in other signatories of the agreement about the European economic area before. Only in special cases the full IP address is transferred to a server by Google in the USA and is shortened there. In these special cases this processing occurs according to article. 6 paragraphs 1 lighted. and the following DSGVO on basis of our legitimate interest in the statistical analysis of the user's behaviour for optimisation and marketing purposes.

By our order Google will use this information to evaluate your use of the website to put together of report about the website activities and to render linked services to us next with the website use and the Internet use towards. Within the scope of Google Analytics of your browser transmitted IP address is not brought together with other data by Google.

They can prevent the storage of the Cookies by a suitable setting of your browser software; we point out you, nevertheless, to the fact that you will not be able to use all functions of this website in this case if necessary completely. In addition, they can prevent the capture by the Cookie generated and on your use of the website to referring data (incl. your IP address) in Google as well as the processing of these data by Google, while you download the Browser-Plugin available under the following link and instal: http://tools.google.com/dlpage/gaoptout?hl=de

Alternatively to the Browser-Plugin or within browsers on mobile devices you click please on the following link to put an Opt-Out-Cookie which prevents the capture by Google Analytics within this website in future (this Opt-Out-Cookie functions only in this browser and only for these Domain, extinguish your Cookies in this browser, you must click this link once more): Deactivate Google Analytics

Google LLC with headquarter in the USA is certificated for the us European data protection arrangement "Privacy Shield" which guarantees the observance of the data protection level applying in the EU. You find more information about the contact with user's data with Google Analytics in the data protection explanation of Google: https://support.google.com / analytics / answer / 6004245? hl=de

7. Tools and other

Google web Fonts

This side uses for the uniform representation of fonts so-called web Fonts those of the Google LLC., 1600 Amphitheatre Parkway, Mountain View, APPROX. 94043, the USA ("Google") are provided. By the call of a side your browser loads the required web Fonts in her Browser-Cache to indicate texts and fonts correctly.

For this purpose the browser used by you must establish communication with the servers of Google. Through this Google knowledge attains about the fact that about your IP address our website was called. The use of Google web Fonts occurs in the interest of a uniform and attractive representation of our on-line offers. This puts a legitimate interest in terms of article. 6 paragraphs 1 lighted. and the following DSGVO. If your browser does not support web Fonts, a standard writing is used by your computer.

Google LLC with headquarter in the USA is certificated for the us European data protection arrangement "Privacy Shield" which guarantees the observance of the data protection level applying in the EU.

You find further information about Google web Fonts under https://developers.google.com/fonts/faq and in the data protection explanation of Google: https://www.google.com/policies/privacy/

8. Rights of the affected person

8.1. The valid data protection right grants to you towards the person responsible concerning the processing of your personal data comprehensive affected person's rights (information rights and right to intervene) about which we inform you below:

- Information right according to article. 15 DSGVO: They have in particular a right on information about your personal data processed by us, the processing purposes, the categories of the processed personal data, the receivers or categories by receivers, compared with those your data were disclosed or become, the planned memory duration or the criteria for the definition of the memory duration, the existence of a right on correction, deletion, restriction of the processing, contradiction against the processing, complaint at a supervisory authority, the origin of your data if these were not raised by us with you, the existence of an automated decision-making including Profiling and if necessary expressive information about involved logic and which you concerning range and aimed effects such processing, as well as your right on instruction, which guarantees according to kind. 46 DSGVO with forwarding of your data in third countries exist;

- Surely on correction according to article. 16 DSGVO: They have a right on prompt correction you of concerning wrong data and/or complement of your incomplete data stored by us;

- Surely on deletion according to article. 17 DSGVO: They have the right, the deletion of your personal data by presentation of the conditions of the article. To require 17 paragraphs 1 DSGVO. Nevertheless, this right does not exist in particular when the processing is necessary for the exercise of the right on freedom of speech and information, to the fulfilment of a juridical obligation, for reasons of the public interest or for the assertion, exercise or defence of legal entitlements;

- Surely on restriction of the processing according to article. 18 DSGVO: They have the right to require the restriction of the processing of your personal data, as long as the correctness denied by you of your data is checked if you reject a deletion of your data because of inadmissible data processing and require, instead, the restriction of the processing of your data if you need your data for the assertion, exercise or defence of legal entitlements, after we do not need these data after purpose reaching any more or if you have inserted contradiction for reasons of your special situation, as long as is not certain yet whether our entitled reasons predominate;

- Surely on instruction according to article. 19 DSGVO: If you have asserted the right on correction, deletion or restriction of the processing towards the person responsible, this is obliged, to all receivers to whom the personal data concerning you were disclosed to inform of this correction or of deletion of the data or restriction of the processing unless, this turns out impossible or is connected with a disproportionate expenditure. The right is entitled to you to be informed about these receivers.

- Surely on data transferability according to article. 20 DSGVO: They have the right, your personal data which you have provided to us to receive in a structured, current and maschinenlesebaren format or to require the transmission to another person responsible, as far as this is technically feasible;

- Surely on cancellation of given approvals according to article. 7 paragraphs 3 DSGVO: They have the right to revoke an once given approval in the processing of data any time with effect for the future. In of the cancellation we will immediately extinguish the affected data, provided that an other processing on a legal basis cannot be supported for the processing without approval. The legality is not touched by the cancellation of the approval on account of the approval up to the cancellation occurred processing;

- Surely on complaint according to article. 77 DSGVO: They have, regardless of an other administrative-juridical or judicial legal remedy, the right on complaint at a supervisory authority, in particular in the member state of your place of residence, your job or the place of the supposed offence, to if you take the view that the processing of the personal data concerning you offends against the DSGVO.

8.2. CONTRADICTION RIGHT

IF WE PROCESS HER PERSONAL DATA ON ACCOUNT OF OUR PREVAILING LEGITIMATE INTEREST WITHIN THE SCOPE OF AN INTEREST CONSIDERATION, THEY HAVE THE ANYTIME RIGHT TO INSERT DEVOTED, AGAINST THIS PROCESSING CONTRADICTION WITH EFFECT FOR THE FUTURE FOR REASONS OF, WHICH TO THEMSELVES FROM HER SPECIAL SITUATION. IF THEY MAKE OF HER CONTRADICTION RIGHT USE, WE FINISH THE PROCESSING OF THE AFFECTED DATA. HOWEVER, A SUBSEQUENT TREATMENT IS LEFT IF WE COMPELLING PROTECTIVE-WORTHY FOUNDS FOR THE PROCESSING CAN PROVE WHICH HER INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS OUTBALANCE, OR IF THE PROCESSING OF THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL ENTITLEMENTS SERVES.

IF HER PERSONAL DATA OF US BECOME A PROCESSED TO PURSUE DIRECT ADVERTISING, THEY HAVE THE RIGHT TO INSERT ANY TIME CONTRADICTION AGAINST THE PROCESSING THEM OF CONCERNING PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISEMENT. THEY CAN EXERCISE THE CONTRADICTION AS ON TOP DESCRIBED.

IF THEY MAKE OF HER CONTRADICTION RIGHT USE, WE FINISH THE PROCESSING OF THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

9. Duration of the storage of personal data

The duration of the storage of personal data is calculated with the help of the respective legal period for safekeeping (e.g., periods for safekeeping relating to commercial law and according to tax law). At the end of the term the suitable data are extinguished as a matter of routine, provided that they are not necessary any more to the contract fulfilment or contract preparation and/or on our part no legitimate interest survives in the wide storage.